AI Design Engine
Mass Customisation
Digital Integration
Sustainability
Fashion
Speed to market, waste reduction & seamlessly integrating digital with physical production.
Join the waitlist to unlock the future of fashion
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Join the waitlist to unlock the future of fashion
Sign UpAI DESIGN ENGINE (B2BSaaS): Upload sketches, 2D cads or just design and our AI engine will automatically generate production-ready patterns, optimised print files, and tech packs in minutes ready for production.
Mass Customisation:
Digital Integration: Designs can be adapted for avatars, bridging the digital and physical fashion realms.
Sustainability: Partner with eco-friendly manufacturers to reduce waste with print-on-demand solutions.
Efficient Low-Energy Model: Utilise parameterised garment definitions for large-scale data processing while maintaining a low-energy footprint.
Secure IP Protection: Proprietary datasets and methods ensure all system outputs are fully copyrighted and brand data is protected.
Automated Grading: Generate size variations automatically, reducing manual errors.
About
Louise Laing founded PhygitalTwin in 2022 to revolutionise the fashion industry by addressing waste and inefficiencies in the digital-to-physical workflow. Utilising cutting-edge tools such as 3D design and AI, and building a library of over 300 patterns, Louise identified a critical gap: the disconnect between 3D design and accurate production ready patterns. To bridge this divide, she partnered with leading garment parameterisation and machine learning experts to develop automated pattern solutions, using PhygitalTwins proprietary data sets to reduce costs, streamline workflows, and seamlessly connect design to production. Phygen is now at the forefront of transforming fashion product development processes.
Bio
Louise Laing is a respected authority on AI-driven innovation and sustainability in the world of fashion. A serial entrepreneur, Louise brings more than 25 years of experience to the forefront of sustainable, tech, and AI-enhanced fashion. As founder of PhygitalTwin, she applies her knowledge of emerging technologies to drive meaningful change, creating solutions that push the industry toward mass customization and on-demand, increasingly sustainable, production.
At PhygitalTwin, Louise’s leadership has been instrumental in using AI to enable fully customisable designs that offer consumers greater choice while addressing real-world production constraints. Her work uniquely bridges physical and digital fashion, extending into gaming skins and other digital applications—sectors where choice, customisation, and individuality are highly valued.
Beyond her role at PhygitalTwin, Louise’s experience spans corporate leadership and consultancy for top-tier brands such as Burberry, Reiss, and Kilgour, where she optimised supply chains and achieved multimillion-pound efficiencies. Her impact is equally pronounced in her consultancy work, having guided over 20 start-ups and SMEs toward growth. As CEO of Shrimps, she spearheaded a 240% revenue increase and led the brand to positive EBITDA in under five years by expanding its product reach and operational base.
Join us to unlock the future of fashion.